호텔신라

008770KOSPI기타 상품 전문 소매업

44.9 / 100

Reference Date: 2026-06-10

Financial Score13.0 / 40

News Sentiment14.8 / 25

Momentum7.0 / 20

Disclosure10.0 / 15

AI Analysis: PBR is undervalued vs. peers but the high debt ratio poses financial risk. Plunged 16.0% over the past month, and news sentiment is positive.

Company InformationBased on 2025 Annual Report

Business Overview

Hotel Shilla operates two main business divisions: the TR Division and the Hotel & Leisure Division. The TR Division sells foreign luxury goods and local products duty-free to outbound Koreans and foreign visitors, while the Hotel & Leisure Division provides accommodation, dining, and event services, along with fitness operations and corporate travel booking services. In 2022, the company reported total sales of 394.76 billion won, with the TR Division accounting for 83.7% of revenue.

Number of Employees

1,910people

Average Salary

59.4M KRW

Score Calculation Basis

Detailed Financial Score

PER

—Industry Average 84.024.0Point

PBR

1.96Industry Average 1.964.0Point

In line with industry avg

ROE

-14.46Industry Average 2.920.0Point

Well below industry avg

Debt Ratio

102.81Industry Average 10.130.0Point

10.1x industry avg (risky)

Trend 2023~20255.0 / 10 points

Revenue Growth Rate

2.0 / 3

Avg ▲6.8% (2-year basis)

Operating Profit Growth Rate

3.0 / 3

Avg ▲127.5% (2-year basis)

ROE Trend

0.0 / 4

Avg ROE -2.0% (declining, 3yr)

Detailed News Sentiment

75 totalPositive 21Neutral 52Negative 2Average Sentiment Score 59.4

Negative
5세 아이 얼마나 먹는다고 ‘10만원’…특급호텔 뷔페 가격 천장 뚫렸....
Hotel신라와 같은 고급 호텔의 뷔페 가격 인상으로 인해 소비자 부담 증가 우려.
Positive
한진만 "TSMC 추격, 10년 20년 걸리든 해낼 것"
한진만 사장의 TSMC 추격 의지 발언으로 호텔신라 관련 직접적 영향은 없으나, 관련 산업의 성장 기대감 증가로 간접적 긍정 효과.
Neutral
메디컬아이피, 젠슨황 비공개 간담회 참석…"의료 AI 협력"
메디컬아이피의 대표가 엔비디아 CEO와의 비공개 간담회에 참석했으나, 호텔신라와 직접적인 연관성이 확인되지 않음.

Detailed Momentum

52-week position5.0Point

52w mid range (51%)

Current 55,200Won52-week high 69,40052-week low 40,400

1-month return0.0Point

1m -15.98% (strong drop)

Volume trend2.0Point

Volume decreasing

Detailed Disclosure

9 totalPositive 0Neutral 9Negative 0

Neutral기업설명회(IR)개최(안내공시)2026-06-08
Neutral기업설명회(IR)개최(안내공시)2026-06-01
Neutral대규모기업집단현황공시[연1회공시및1/4분기용(개별회사)]2026-06-01
Neutral기업지배구조보고서공시2026-06-01
Neutral최대주주등소유주식변동신고서2026-06-01