AI주식인사이트AI Stock Insight
C

호텔신라

008770KOSPI기타 상품 전문 소매업

45.9 / 100

Reference Date: 2026-07-24

Financial Score13.0 / 40
News Sentiment14.9 / 25
Momentum8.0 / 20
Disclosure10.0 / 15
AI Analysis: PBR is undervalued vs. peers but the high debt ratio poses financial risk. Slightly down 1.2% over the past month, and news sentiment is positive.

Company InformationBased on 2025 Annual Report

Business Overview

Hotel Shilla operates two main business divisions: the TR Division and the Hotel & Leisure Division. The TR Division sells foreign luxury goods and local products duty-free to outbound Koreans and foreign visitors, while the Hotel & Leisure Division provides accommodation, dining, and event services, along with fitness operations and corporate travel booking services. In 2022, the company reported total sales of 394.76 billion won, with the TR Division accounting for 83.7% of revenue.

Number of Employees

1,910people

Average Salary

59.4M KRW

Score Calculation Basis

Detailed Financial Score

PER
—Industry Average 62.134.0Point
PBR
1.68Industry Average 1.684.0Point

In line with industry avg

ROE
-14.46Industry Average 2.920.0Point

Well below industry avg

Debt Ratio
102.81Industry Average 10.130.0Point

10.1x industry avg (risky)

Trend 2023~20255.0 / 10 points
Revenue Growth Rate
2.0 / 3

Avg ▲6.8% (2-year basis)

Operating Profit Growth Rate
3.0 / 3

Avg ▲127.5% (2-year basis)

ROE Trend
0.0 / 4

Avg ROE -2.0% (declining, 3yr)

Detailed News Sentiment

79 totalPositive 25Neutral 50Negative 4Average Sentiment Score 59.6

Detailed Momentum

52-week position3.0Point

52w lower range (23%)

Current 47,300Won52-week high 69,40052-week low 40,400
1-month return3.0Point

1m -1.25% (flat)

Volume trend2.0Point

Volume decreasing

Detailed Disclosure

6 totalPositive 0Neutral 6Negative 0
  • Neutral주식등의대량보유상황보고서(약식)2026-07-08
  • Neutral[첨부정정]주요사항보고서(자기주식처분결정)2026-07-07
  • Neutral[기재정정]주요사항보고서(자기주식처분결정)2026-07-06
  • Neutral최대주주등소유주식변동신고서2026-07-03
  • Neutral주식등의대량보유상황보고서(약식)2026-07-01