SBS

034120KOSPI

50.4 / 100

Reference Date: 2026-09-08

Financial Score22.5 / 40

News Sentiment14.9 / 25

Momentum6.0 / 20

Disclosure7.0 / 15

AI Analysis: the debt ratio is very low with excellent financial health but ROE falls significantly short of the industry average. Slightly up 3.6% over the past month, and news sentiment is neutral.

Company InformationBased on 2025 Annual Report

Business Overview

SBS primarily operates in content creation, distribution, and advertising based on terrestrial broadcasting, selling high-quality content to domestic and international platforms such as OTT and IPTV. In 2024, 66.1% of cumulative revenue came from program sales, while advertising accounted for 30.6%. Ad rates are adjusted considering cost increases and competitive pricing strategies.

Number of Employees

832people

Average Salary

117.7M KRW

Score Calculation Basis

Detailed Financial Score

PER

27.99Industry Average 15.001.5Point

1.9x industry avg (risky)

PBR

0.17Industry Average 1.207.0Point

Half of industry avg (excellent)

ROE

0.72Industry Average 8.001.0Point

Well below industry avg

Debt Ratio

27.16Industry Average 100.008.0Point

Half of industry avg (excellent)

Trend 2023~20255.0 / 10 points

Revenue Growth Rate

1.0 / 3

Avg ▲0.7% (2-year basis)

Operating Profit Growth Rate

3.0 / 3

Avg ▲30.9% (2-year basis)

ROE Trend

1.0 / 4

Avg ROE 3.3% (declining, 3yr)

Detailed News Sentiment

58 totalPositive 14Neutral 36Negative 8Average Sentiment Score 60.1

Neutral
[이슈빡] 김승원 '신약 로비' 의혹, 제넨셀·세종메디칼은 어떤 회사?
SBS 뉴스 보도로 인해 SBS 관련 이슈가 제기되었으나, 직접적인 SBS 주식 영향은 명확하지 않음.
Positive
[머니버스] '반도체 과잉 투자' 걱정은 기우?…스스로 프로그램 설치....
SBS의 주영진 뉴스브리핑에서 반도체 투자에 대한 우려가 과장되었음을 시사하며, 회사의 자체 프로그램을 통해 긍정적인 메시지를 전달함으로써 투자자들의 불안감을 완화시키고 있다.
Neutral
OTT 구독 2개는 기본…'스트림플레이션' 시대, SKB로 구독료 줄인...
OTT 플랫폼 간 콘텐츠 분산으로 인해 이용자의 선택 고민이 증가하고 있지만, SBS와 SKB의 구독료 인하 정책은 직접적인 영향이 제한적임.

Detailed Momentum

52-week position1.0Point

Near 52w low (14%, downtrend)

Current 12,120Won52-week high 20,65052-week low 10,700

1-month return4.0Point

1m +3.59% (slight rise)

Volume trend1.0Point

Volume dry-up

Detailed Disclosure

3 totalPositive 0Neutral 2Negative 1

Neutral대규모기업집단현황공시[분기별공시(개별회사용)]2026-08-28
Negative지급수단별ㆍ지급기간별지급금액및분쟁조정기구에관한사항2026-08-14
Neutral반기보고서 (2026.06)2026-08-14