HS애드

035000KOSPI광고업

58.1 / 100

Reference Date: 2026-04-13

Financial Score21.0 / 40

News Sentiment16.1 / 25

Momentum11.0 / 20

Disclosure10.0 / 15

AI Analysis: the debt ratio is very low with excellent financial health but Revenue is on a declining trend. Slightly down 4.6% over the past month, and news sentiment is positive.

Company InformationBased on 2025 Annual Report

Business Overview

HS Ad is primarily engaged in advertising production and media execution. In 2025, its consolidated revenue amounted to 483.9 billion won, with 83.6% from production revenue and 16.4% from advertising agency fees. Gross profit reached 23.5 billion won, with production revenue contributing 66.3%.

Number of Employees

763people

Average Salary

89.4M KRW

Score Calculation Basis

Detailed Financial Score

PER

7.80Industry Average 9.665.0Point

In line with industry avg

PBR

0.64Industry Average 0.814.0Point

In line with industry avg

ROE

8.38Industry Average 6.284.0Point

In line with industry avg

Debt Ratio

4.42Industry Average 8.755.0Point

Lower than industry avg (good)

Trend 2023~20253.0 / 10 points

Revenue Growth Rate

0.0 / 3

Avg ▼5.8% (2-year basis)

Operating Profit Growth Rate

1.0 / 3

Avg ▲2.4% (2-year basis)

ROE Trend

2.0 / 4

Avg ROE 9.7% (declining, 3yr)

Detailed News Sentiment

7 totalPositive 5Neutral 0Negative 0Average Sentiment Score 70

Positive
HSAD “마케팅 경쟁력, 에이전트 설계 능력서 판가름"
HS애드가 '디지털 마케팅 서밋 2026'에서 마케터 설계형 AI 에이전트 기반의 새로운 업무 구조를 제시하며 마케팅 경쟁력 강화를 위한 AI 기술 활용에 나섰습니다.
Positive
LG “사외이사가 이사회 의장”…다른 기업 확산될 듯
LG그룹이 주요 상장사의 이사회 의장을 사외이사로 바꾸며 이사회 중심 경영을 강화하고 지배구조 개편을 추진합니다.
Positive
LG 이사회, 사외이사가 의장 맡는다
LG는 이사회 독립성 강화를 위해 상장사들의 이사회 의장직을 사외이사에게 맡길 방침이며, 구광모 회장도 지주사 이사회 의장직에서 물러납니다.

Detailed Momentum

52-week position6.0Point

52w upper range (62%)

Current 8,360Won52-week high 9,30052-week low 6,820

1-month return2.0Point

1m -4.57% (slight drop)

Volume trend3.0Point

Volume flat

Detailed Disclosure

4 totalPositive 0Neutral 4Negative 0

Neutral임원ㆍ주요주주특정증권등거래계획보고서2026-04-10
Neutral[기재정정]정기주주총회결과2026-03-20
Neutral기업가치제고계획(자율공시) (2025년 재공시)2026-03-20
Neutral정기주주총회결과2026-03-20