하나투어

039130KOSPI여행사 및 기타 여행보조 서비스업

54.3 / 100

Reference Date: 2026-04-13

Financial Score21.5 / 40

News Sentiment13.8 / 25

Momentum7.0 / 20

Disclosure12.0 / 15

AI Analysis: ROE significantly exceeds the industry average but PBR raises overvaluation concerns. Roughly flat over the past month, and news sentiment is positive.

Company InformationBased on 2025 Annual Report

Business Overview

HanaTour primarily operates travel agency services, offering package tours, individual travel, and golf tours, while also engaging in passenger transportation, hotel management, and software development. The tourism industry exhibits characteristics such as seasonality, time sensitivity, ease of imitation, and high volatility, with post-pandemic recovery driving increased foreign tourist demand. In 2024, HanaTour accounted for 13.21% of total outbound travelers.

Number of Employees

1,337people

Average Salary

54.1M KRW

Score Calculation Basis

Detailed Financial Score

PER

19.98Industry Average 14.383.0Point

Higher than industry avg (caution)

PBR

3.82Industry Average 2.051.0Point

1.9x industry avg (risky)

ROE

27.67Industry Average 11.697.0Point

2.4x industry avg (excellent)

Debt Ratio

67.57Industry Average 47.622.0Point

Higher than industry avg (caution)

Trend 2023~20258.5 / 10 points

Revenue Growth Rate

3.0 / 3

Avg ▲22.5% (2-year basis)

Operating Profit Growth Rate

3.0 / 3

Avg ▲31.4% (2-year basis)

ROE Trend

2.5 / 4

Avg ROE 43.9% (declining, 3yr)

Detailed News Sentiment

32 totalPositive 8Neutral 16Negative 3Average Sentiment Score 55.9

Detailed Momentum

52-week position1.0Point

Near 52w low (10%, downtrend)

Current 41,200Won52-week high 57,60052-week low 39,200

1-month return3.0Point

1m -0.48% (flat)

Volume trend3.0Point

Volume flat

Detailed Disclosure

6 totalPositive 1Neutral 5Negative 0

Neutral주식등의대량보유상황보고서(약식)2026-04-01
Positive기업가치제고계획(자율공시) (고배당기업 표시를 위한 재공시)2026-03-30
Neutral사외이사의선임ㆍ해임또는중도퇴임에관한신고2026-03-27
Neutral정기주주총회결과2026-03-27
Neutral감사보고서제출2026-03-19