하나투어

039130KOSPI

58.8 / 100

Reference Date: 2026-09-08

Financial Score23.5 / 40

News Sentiment17.3 / 25

Momentum8.0 / 20

Disclosure10.0 / 15

AI Analysis: ROE significantly exceeds the industry average but PBR raises overvaluation concerns. Slightly up 4.1% over the past month, and news sentiment is positive.

Company InformationBased on 2025 Annual Report

Business Overview

HanaTour primarily operates travel agency services, offering package tours, individual travel, and golf tours, while also engaging in passenger transportation, hotel management, and software development. The tourism industry exhibits characteristics such as seasonality, time sensitivity, ease of imitation, and high volatility, with post-pandemic recovery driving increased foreign tourist demand. In 2024, HanaTour accounted for 13.21% of total outbound travelers.

Number of Employees

1,337people

Average Salary

54.1M KRW

Score Calculation Basis

Detailed Financial Score

PER

15.91Industry Average 15.003.0Point

Higher than industry avg (caution)

PBR

3.04Industry Average 1.200.0Point

2.5x industry avg (risky)

ROE

27.67Industry Average 8.007.0Point

3.5x industry avg (excellent)

Debt Ratio

67.57Industry Average 100.005.0Point

Lower than industry avg (good)

Trend 2023~20258.5 / 10 points

Revenue Growth Rate

3.0 / 3

Avg ▲22.5% (2-year basis)

Operating Profit Growth Rate

3.0 / 3

Avg ▲31.4% (2-year basis)

ROE Trend

2.5 / 4

Avg ROE 43.9% (declining, 3yr)

Detailed News Sentiment

30 totalPositive 16Neutral 10Negative 4Average Sentiment Score 69.2

Neutral
메가존클라우드, 한미약품 품질문서 AI로 자동 검토…QA 업무 40% ...
Positive
하나투어, 추석 연휴 공략…'자유여행 올인위크' 진행
하나투어는 추석 연휴를 겨냥해 항공, 숙박, 현지 체험을 통합한 프로모션으로 자유여행 수요 확대에 집중하고 있다.
Neutral
메가존클라우드, 한미약품 품질보증 AI 에이전트 구축 착수
메가존클라우드의 AI 기술 도입이 한미약품과 관련된 품질보증 프로세스 개선에 초점을 맞추고 있으나, 직접적인 영향은 하나투어의 주가에 미치지 않는 것으로 판단됩니다.

Detailed Momentum

52-week position1.0Point

Near 52w low (15%, downtrend)

Current 32,800Won52-week high 52,80052-week low 29,050

1-month return4.0Point

1m +4.13% (slight rise)

Volume trend3.0Point

Volume flat

Detailed Disclosure

5 totalPositive 0Neutral 5Negative 0

Neutral주식등의대량보유상황보고서(일반)2026-09-01
Neutral주식매수선택권부여에관한신고2026-08-18
Neutral대표이사(대표집행임원)변경(안내공시)2026-08-18
Neutral임시주주총회결과2026-08-18
Neutral반기보고서 (2026.06)2026-08-14