하나투어

039130KOSPI여행사 및 기타 여행보조 서비스업

50.6 / 100

Reference Date: 2026-06-10

Financial Score21.5 / 40

News Sentiment16.1 / 25

Momentum3.0 / 20

Disclosure10.0 / 15

AI Analysis: ROE significantly exceeds the industry average but PBR raises overvaluation concerns. Plunged 19.1% over the past month, and news sentiment is positive.

Company InformationBased on 2025 Annual Report

Business Overview

HanaTour primarily operates travel agency services, offering package tours, individual travel, and golf tours, while also engaging in passenger transportation, hotel management, and software development. The tourism industry exhibits characteristics such as seasonality, time sensitivity, ease of imitation, and high volatility, with post-pandemic recovery driving increased foreign tourist demand. In 2024, HanaTour accounted for 13.21% of total outbound travelers.

Number of Employees

1,337people

Average Salary

54.1M KRW

Score Calculation Basis

Detailed Financial Score

PER

16.73Industry Average 11.833.0Point

Higher than industry avg (caution)

PBR

3.20Industry Average 1.701.0Point

1.9x industry avg (risky)

ROE

27.67Industry Average 11.697.0Point

2.4x industry avg (excellent)

Debt Ratio

67.57Industry Average 47.622.0Point

Higher than industry avg (caution)

Trend 2023~20258.5 / 10 points

Revenue Growth Rate

3.0 / 3

Avg ▲22.5% (2-year basis)

Operating Profit Growth Rate

3.0 / 3

Avg ▲31.4% (2-year basis)

ROE Trend

2.5 / 4

Avg ROE 43.9% (declining, 3yr)

Detailed News Sentiment

43 totalPositive 18Neutral 21Negative 4Average Sentiment Score 64.5

Positive
하나투어, 청주 출발 마츠야마 전세기 완판…일본 수요 확대 기대
하나투어의 청주 출발 일본 마쓰야마 전세기가 전석 매진되며 일본 여행 수요 증가에 대한 긍정적 신호를 보임.
Neutral
“여행도 대신 짜준다”…AI가 바꾸는 관광·면세 산업
AI 기술 도입으로 관광 일정 설계가 변화할 것으로 예상되나, 직접적인 영향은 하나투어의 주식에 명확하게 반영되지 않음.
Neutral
숙박비 최대 7만원?…여름휴가 할인권 챙기는 법 [혜택의 정석]
여행 할인권 정보 제공으로 하나투어 직접적인 영향은 제한적.

Detailed Momentum

52-week position1.0Point

Near 52w low (0%, downtrend)

Current 34,500Won52-week high 57,60052-week low 34,500

1-month return0.0Point

1m -19.11% (strong drop)

Volume trend2.0Point

Volume decreasing

Detailed Disclosure

5 totalPositive 0Neutral 5Negative 0

Neutral기업지배구조보고서공시2026-06-01
Neutral풍문또는보도에대한해명2026-05-20
Neutral임원ㆍ주요주주특정증권등소유상황보고서2026-05-15
Neutral분기보고서 (2026.03)2026-05-15
Neutral연결재무제표기준영업(잠정)실적(공정공시)2026-05-13