하나투어

039130KOSPI여행사 및 기타 여행보조 서비스업

52.2 / 100

Reference Date: 2026-07-24

Financial Score21.5 / 40

News Sentiment16.7 / 25

Momentum4.0 / 20

Disclosure10.0 / 15

AI Analysis: ROE significantly exceeds the industry average but PBR raises overvaluation concerns. Declined 7.8% over the past month, and news sentiment is positive.

Company InformationBased on 2025 Annual Report

Business Overview

HanaTour primarily operates travel agency services, offering package tours, individual travel, and golf tours, while also engaging in passenger transportation, hotel management, and software development. The tourism industry exhibits characteristics such as seasonality, time sensitivity, ease of imitation, and high volatility, with post-pandemic recovery driving increased foreign tourist demand. In 2024, HanaTour accounted for 13.21% of total outbound travelers.

Number of Employees

1,337people

Average Salary

54.1M KRW

Score Calculation Basis

Detailed Financial Score

PER

14.99Industry Average 10.823.0Point

Higher than industry avg (caution)

PBR

2.86Industry Average 1.481.0Point

1.9x industry avg (risky)

ROE

27.67Industry Average 11.697.0Point

2.4x industry avg (excellent)

Debt Ratio

67.57Industry Average 47.622.0Point

Higher than industry avg (caution)

Trend 2023~20258.5 / 10 points

Revenue Growth Rate

3.0 / 3

Avg ▲22.5% (2-year basis)

Operating Profit Growth Rate

3.0 / 3

Avg ▲31.4% (2-year basis)

ROE Trend

2.5 / 4

Avg ROE 43.9% (declining, 3yr)

Detailed News Sentiment

36 totalPositive 18Neutral 14Negative 4Average Sentiment Score 66.7

Neutral
엠디엠플러스, 호수뷰 품고 호텔급 커뮤니티 시설…간호사 24시간 상주
엠디엠플러스의 부동산 프로젝트 수상 소식은 관련 부동산 분야에 긍정적 영향을 미칠 수 있으나, 하나투어와 직접적인 연관성이 없다.
Neutral
뜨개질·김 구이·골프까지…취향 따라 떠나는 ‘SIT 관광’ 뜬다
The news highlights a shift towards personalized travel experiences ('SIT 관광') but does not directly impact OneTour's specific stock performance.
Neutral
카카오톡, 외부 연동 확장…'에이전트 AI 플랫폼' 전환 속도
카카오톡의 AI 플랫폼 확장 계획은 카카오의 서비스 다각화에 기여하지만, 하나투어와 직접적인 연관성이 없어 중립적 평가.

Detailed Momentum

52-week position1.0Point

Near 52w low (5%, downtrend)

Current 30,900Won52-week high 55,50052-week low 29,500

1-month return1.0Point

1m -7.76% (falling)

Volume trend2.0Point

Volume decreasing

Detailed Disclosure

5 totalPositive 0Neutral 5Negative 0

Neutral[첨부정정]지속가능경영보고서등관련사항(자율공시)2026-07-16
Neutral주주총회소집결의2026-07-07
Neutral주주명부폐쇄기간또는기준일설정2026-07-07
Neutral지속가능경영보고서등관련사항(자율공시)2026-07-01
Neutral주식등의대량보유상황보고서(약식)2026-07-01