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Business Overview

SM Entertainment is a global entertainment company operating in South Korea, Japan, China, Thailand, and the U.S., specializing in music content production, artist management, advertising, and travel services. As a pioneer in the Korean entertainment industry, it leads the global K-Pop trend and develops SM Culture Universe (SMCU) by integrating Culture Technology (CT) with AI, biotechnology, and nanotechnology. In 2024, the entertainment sector accounted for approximately 91% of sales, driven by music and management services, with key products including albums, management fees, and content production.