SM C&C

048550KOSDAQ광고업

46.3 / 100

Reference Date: 2026-04-13

Financial Score5.5 / 40

News Sentiment18.8 / 25

Momentum12.0 / 20

Disclosure10.0 / 15

AI Analysis: ROE is below the industry average, Revenue is on a declining trend. Slightly up 2.2% over the past month, and news sentiment is positive.

Company InformationBased on 2025 Annual Report

Business Overview

SM C&C operates in advertising, content production, management, and travel sectors, with advertising accounting for approximately 68% of its revenue. The content production division supplies diverse programs to major broadcasters like JTBC, KBS, and tvN, as well as OTT platforms. The management division manages top-tier MCs such as Kang Ho-dong and Jeon Hyun-moo, while the travel division is a 38-year-old leading travel company with extensive experience.

Number of Employees

345people

Average Salary

70.2M KRW

Score Calculation Basis

Detailed Financial Score

PER

—Industry Average 9.664.0Point

PBR

1.38Industry Average 0.811.0Point

1.7x industry avg (risky)

ROE

-2.33Industry Average 6.280.0Point

Well below industry avg

Debt Ratio

13.47Industry Average 8.750.5Point

1.5x industry avg (risky)

Trend 2023~20250.0 / 10 points

Revenue Growth Rate

0.0 / 3

Avg ▼11.1% (2-year basis)

Operating Profit Growth Rate

0.0 / 3

Avg ▼102.8% (2-year basis)

ROE Trend

0.0 / 4

Avg ROE -9.2% (improving, 3yr)

Detailed News Sentiment

7 totalPositive 4Neutral 1Negative 0Average Sentiment Score 85

Positive
"광고 맞아?" AI 발라드 화제…SKT 캠페인 1주일 만에 1000만...
SM C&C가 SK텔레콤과 함께 제작한 AI 기반 음악형 광고 'T 멤버십 릴레이 AI 송'이 공개 일주일 만에 누적 조회수 1000만회를 돌파하며 흥행을 이어가고 있다.
Positive
AI가 만든 T멤버십 광고 노래…공개 1주 만에 조회수 1000만 돌...
SM C&C 광고사업 부문이 SK텔레콤과 함께 제작한 'T 멤버십 릴레이 AI 송' 캠페인 영상이 공식 유튜브 채널에서 누적 조회 수 1000만을 넘어섰다.
Positive
“T멤버십 뭐가 뭔지 모르겠다고?...이 노래 들어봐”
SM C&C 광고사업부문이 SK텔레콤과 함께 기획∙제작한 ‘T 멤버십 릴레이 AI Song’ 캠페인 영상이 공개 1주일 만에 누적 조회수 1000만회를 돌파했다.

Detailed Momentum

52-week position3.0Point

52w lower range (28%)

Current 1,167Won52-week high 1,51652-week low 1,031

1-month return4.0Point

1m +2.19% (slight rise)

Volume trend5.0Point

Volume flat

Detailed Disclosure

4 totalPositive 0Neutral 4Negative 0

Neutral사외이사의선임ㆍ해임또는중도퇴임에관한신고2026-03-25
Neutral정기주주총회결과2026-03-25
Neutral사업보고서 (2025.12)2026-03-17
Neutral감사보고서제출2026-03-16