SM C&C
048550KOSDAQ광고업41.5 / 100
Reference Date: 2026-07-24
Company InformationBased on 2025 Annual Report
Business Overview
SM C&C operates in advertising, content production, management, and travel sectors, with advertising accounting for approximately 68% of its revenue. The content production division supplies diverse programs to major broadcasters like JTBC, KBS, and tvN, as well as OTT platforms. The management division manages top-tier MCs such as Kang Ho-dong and Jeon Hyun-moo, while the travel division is a 38-year-old leading travel company with extensive experience.
Number of Employees
345people
Average Salary
70.2M KRW
Score Calculation Basis
Detailed Financial Score
3.0x industry avg (risky)
Well below industry avg
Higher than industry avg (caution)
Avg ▼11.1% (2-year basis)
Avg ▼102.8% (2-year basis)
Avg ROE -9.2% (improving, 3yr)
Detailed News Sentiment
- Neutral"'K-소상공인' 해외 진출보다 현지 안착 중요…지속가능 정책 필요"
The news discusses broader support strategies for Korean small and medium enterprises (SMEs) focusing on local market integration rather than direct impact on SM C&C.
- Neutral'K-소상공인' 수출 주역으로 키운다…중기부 '소상공인 명품' 시험대
정부 지원 정책이 소상공인의 글로벌 경쟁력 강화에 초점을 맞추고 있으나, 직접적인 SM C&C 영향은 제한적입니다.
- Positive광고대행사가 소상공인 제품 프리미엄으로 키운다…SM C&C, 30개사 ...
SM C&C는 정부 지원을 통해 우수 소상공인 제품을 프리미엄 브랜드로 육성하는 프로젝트에 참여하여 성장 기회를 확대하고 있다.
Detailed Momentum
52w upper range (78%)
1m +2.34% (slight rise)
Volume decreasing