SM C&C

048550KOSDAQ광고업

40.1 / 100

Reference Date: 2026-06-10

Financial Score8.5 / 40

News Sentiment19.6 / 25

Momentum2.0 / 20

Disclosure10.0 / 15

AI Analysis: ROE is below the industry average, Revenue is on a declining trend. Plunged 20.1% over the past month, and news sentiment is positive.

Company InformationBased on 2025 Annual Report

Business Overview

SM C&C operates in advertising, content production, management, and travel sectors, with advertising accounting for approximately 68% of its revenue. The content production division supplies diverse programs to major broadcasters like JTBC, KBS, and tvN, as well as OTT platforms. The management division manages top-tier MCs such as Kang Ho-dong and Jeon Hyun-moo, while the travel division is a 38-year-old leading travel company with extensive experience.

Number of Employees

345people

Average Salary

70.2M KRW

Score Calculation Basis

Detailed Financial Score

PER

—Industry Average 8.934.0Point

PBR

1.02Industry Average 0.682.5Point

Higher than industry avg (caution)

ROE

-2.33Industry Average 6.110.0Point

Well below industry avg

Debt Ratio

13.47Industry Average 9.312.0Point

Higher than industry avg (caution)

Trend 2023~20250.0 / 10 points

Revenue Growth Rate

0.0 / 3

Avg ▼11.1% (2-year basis)

Operating Profit Growth Rate

0.0 / 3

Avg ▼102.8% (2-year basis)

ROE Trend

0.0 / 4

Avg ROE -9.2% (improving, 3yr)

Detailed News Sentiment

3 totalPositive 3Neutral 0Negative 0Average Sentiment Score 78.3

Positive
‘난 알아요’ 청춘의 노래 꺼낸 박카스, X세대와 공감대 넓힌다
SM C&C의 광고 협업으로 박카스는 X세대와의 공감대를 강화하며 긍정적인 시장 반응을 얻고 있다.
Positive
서태지·듀스 소환한 박카스 광고…"X세대 에너지 깨운다"
SM C&C의 박카스 광고 캠페인이 X세대의 정서적 위로와 케어를 강조하며 긍정적인 반응을 얻고 있다.
Positive
[게시판] SM C&C, 명곡 활용한 박카스 신규 캠페인 공개
SM C&C의 박카스 신규 캠페인 공개로 브랜드 인지도 및 긍정적 이미지 강화 기대.

Detailed Momentum

52-week position1.0Point

Near 52w low (6%, downtrend)

Current 860Won52-week high 1,51652-week low 815

1-month return0.0Point

1m -20.15% (strong drop)

Volume trend1.0Point

Volume decreasing

Detailed Disclosure

2 totalPositive 0Neutral 2Negative 0

Neutral대규모기업집단현황공시[연1회공시및1/4분기용(개별회사)]2026-05-29
Neutral분기보고서 (2026.03)2026-05-14