현대홈쇼핑

057050KOSPI무점포 소매업

64.1 / 100

Reference Date: 2026-06-10

Financial Score27.5 / 40

News Sentiment17.6 / 25

Momentum9.0 / 20

Disclosure10.0 / 15

AI Analysis: PER is significantly undervalued vs. peers but ROE is below the industry average. Declined 8.1% over the past month, and news sentiment is positive.

Company InformationBased on 2025 Annual Report

Business Overview

Hyundai Home Shopping primarily operates in TV home shopping and internet malls, while expanding its business through subsidiaries such as Hyundai L&C (building materials), Hyundai Futurenet (digital media and IT), Hyundai BioLand (cosmetic materials), and Hansem (apparel). In 2025, the consolidated sales reached 37.898 trillion won, with home shopping contributing 1.899 trillion won and apparel manufacturing and retail accounting for 1.4918 trillion won. The company is enhancing mobile shopping capabilities, developing new business ventures, and investing in R&D to strengthen market competitiveness.

Number of Employees

1,036people

Average Salary

76.9M KRW

Score Calculation Basis

Detailed Financial Score

PER

8.91Industry Average 26.558.0Point

Half of industry avg (excellent)

PBR

0.25Industry Average 0.304.0Point

In line with industry avg

ROE

3.02Industry Average -3.283.5Point

Well below industry avg

Debt Ratio

10.19Industry Average 18.445.0Point

Lower than industry avg (good)

Trend 2023~20257.0 / 10 points

Revenue Growth Rate

3.0 / 3

Avg ▲42.5% (2-year basis)

Operating Profit Growth Rate

3.0 / 3

Avg ▲58.8% (2-year basis)

ROE Trend

1.0 / 4

Avg ROE 4.8% (declining, 3yr)

Detailed News Sentiment

36 totalPositive 23Neutral 7Negative 6Average Sentiment Score 70.3

Positive
현대홈쇼핑, 폐가전 무상수거 캠페인 진행
현대홈쇼핑의 폐가전 무상수거 캠페인은 고객 편의 증대와 자원 재활용 활성화로 긍정적 영향을 미칠 것으로 예상된다.
Positive
롯데쇼핑·현대百, 10%대 급등하며 나란히 '신고가'
현대홈쇼핑의 경쟁사들의 급등으로 인해 간접적인 긍정적 영향이 예상됨.
Negative
"건기식인데"...방미심위, 의약품으로 오인케 한 홈쇼핑에 '주의'
홈쇼핑사들이 건강기능식품을 의약품으로 오인하게 하는 방송으로 인해 방송미디어통신심의위원회로부터 제재를 받았다.

Detailed Momentum

52-week position6.0Point

52w upper range (63%)

Current 78,500Won52-week high 94,20052-week low 51,400

1-month return1.0Point

1m -8.08% (falling)

Volume trend2.0Point

Volume decreasing

Detailed Disclosure

5 totalPositive 0Neutral 5Negative 0

Neutral기업지배구조보고서공시2026-05-29
Neutral대규모기업집단현황공시[연1회공시및1/4분기용(개별회사)]2026-05-29
Neutral[기재정정]주요사항보고서(감자결정)2026-05-22
Neutral[기재정정]주요사항보고서(주식교환ㆍ이전결정)2026-05-22
Neutral분기보고서 (2026.03)2026-05-15