현대홈쇼핑

057050KOSPI무점포 소매업

72.1 / 100

Reference Date: 2026-07-24

Financial Score27.5 / 40

News Sentiment17.6 / 25

Momentum17.0 / 20

Disclosure10.0 / 15

AI Analysis: PER is significantly undervalued vs. peers but ROE is below the industry average. Slightly up 4.3% over the past month, and news sentiment is positive.

Company InformationBased on 2025 Annual Report

Business Overview

Hyundai Home Shopping primarily operates in TV home shopping and internet malls, while expanding its business through subsidiaries such as Hyundai L&C (building materials), Hyundai Futurenet (digital media and IT), Hyundai BioLand (cosmetic materials), and Hansem (apparel). In 2025, the consolidated sales reached 37.898 trillion won, with home shopping contributing 1.899 trillion won and apparel manufacturing and retail accounting for 1.4918 trillion won. The company is enhancing mobile shopping capabilities, developing new business ventures, and investing in R&D to strengthen market competitiveness.

Number of Employees

1,036people

Average Salary

76.9M KRW

Score Calculation Basis

Detailed Financial Score

PER

9.91Industry Average 31.768.0Point

Half of industry avg (excellent)

PBR

0.28Industry Average 0.284.0Point

In line with industry avg

ROE

3.02Industry Average -3.283.5Point

Well below industry avg

Debt Ratio

10.19Industry Average 18.445.0Point

Lower than industry avg (good)

Trend 2023~20257.0 / 10 points

Revenue Growth Rate

3.0 / 3

Avg ▲42.5% (2-year basis)

Operating Profit Growth Rate

3.0 / 3

Avg ▲58.8% (2-year basis)

ROE Trend

1.0 / 4

Avg ROE 4.8% (declining, 3yr)

Detailed News Sentiment

46 totalPositive 27Neutral 14Negative 5Average Sentiment Score 70.4

Neutral
KB국민은행, 예금토큰 기반 민간 결제 인프라 구축 나서
KB국민은행의 프로젝트 참여로 인해 관련 결제 인프라 확대가 논의되었으나, 현대홈쇼핑과 직접적인 연관성이 없어 영향은 제한적입니다.
Neutral
KBS1 1위·MBN 종편 1위…방미통위, 2024년 방송평가 결과
KBS와 종편 방송사 평가 결과 발표로 인해 현대홈쇼핑에 직접적인 영향은 제한적임.
Neutral
방미통위 방송평가…KBS1 최고점·MBN 종편 1위

Detailed Momentum

52-week position8.0Point

Near 52w high (83%, uptrend)

Current 87,300Won52-week high 94,20052-week low 51,400

1-month return4.0Point

1m +4.30% (slight rise)

Volume trend5.0Point

Volume flat

Detailed Disclosure

7 totalPositive 0Neutral 7Negative 0

Neutral주식등의대량보유상황보고서(약식)2026-07-10
Neutral주식등의대량보유상황보고서(약식)2026-07-08
Neutral합병등종료보고서(주식의포괄적교환ㆍ이전)2026-06-30
Neutral임원ㆍ주요주주특정증권등소유상황보고서2026-06-30
Neutral최대주주등소유주식변동신고서2026-06-30