롯데하이마트

071840KOSPI가전제품 및 정보통신장비 소매업

50.8 / 100

Reference Date: 2026-07-24

Financial Score18.0 / 40

News Sentiment15.8 / 25

Momentum7.0 / 20

Disclosure10.0 / 15

AI Analysis: PBR is significantly undervalued vs. peers but Revenue is on a declining trend. Roughly flat over the past month, and news sentiment is positive.

Company InformationBased on 2025 Annual Report

Business Overview

Lotte HomeMart, established in 1987, is South Korea's leading electronics specialty retailer, operating 296 stores and an online mall. It focuses on customer-centric services like the 'Himart安心 Care Service' and introduced the new private brand 'PLUX' in 2025, along with experience-based stores to enhance customer engagement and lifecycle management of appliances.

Number of Employees

3,776people

Average Salary

58.7M KRW

Score Calculation Basis

Detailed Financial Score

PER

—Industry Average 15.004.0Point

PBR

0.16Industry Average 0.337.0Point

Half of industry avg (excellent)

ROE

-0.26Industry Average -0.263.5Point

In line with industry avg

Debt Ratio

37.23Industry Average 22.700.5Point

1.6x industry avg (risky)

Trend 2023~20253.0 / 10 points

Revenue Growth Rate

0.0 / 3

Avg ▼6.1% (2-year basis)

Operating Profit Growth Rate

3.0 / 3

Avg ▲190.5% (2-year basis)

ROE Trend

0.0 / 4

Avg ROE -10.4% (improving, 3yr)

Detailed News Sentiment

39 totalPositive 17Neutral 20Negative 2Average Sentiment Score 63.1

Neutral
미닉스, 여름맞이 대규모 온라인 세일 '미.세.페' 개최
미닉스의 대규모 온라인 세일이 진행되나, 롯데하이마트의 직접적인 영향은 제한적임.
Neutral
이통3사, '메타 AI 글래스' 최대 할인가 비교...SKT>LGU+>...
이동통신사들의 메타 AI 글래스 할인 프로모션이 발표되었으나, 직접적인 영향은 롯데하이마트와 무관함.
Positive
메타 AI 글래스 올라탄 신세계아이앤씨…주가 반등 신호탄 될까
신세계아이앤씨의 메타 AI 글래스 총판 진출이 롯데하이마트의 주가 하락에 긍정적인 영향을 미칠 가능성이 제기되고 있다.

Detailed Momentum

52-week position1.0Point

Near 52w low (12%, downtrend)

Current 6,310Won52-week high 9,18052-week low 5,900

1-month return3.0Point

1m 0.32% (flat)

Volume trend3.0Point

Volume flat

Detailed Disclosure

6 totalPositive 0Neutral 6Negative 0

Neutral주주총회소집공고2026-07-16
Neutral[기재정정]주주총회소집공고2026-07-16
Neutral의결권대리행사권유참고서류2026-07-16
Neutral지속가능경영보고서등관련사항(자율공시)2026-06-29
Neutral주주명부폐쇄기간또는기준일설정2026-06-25