새론오토모티브

Business Overview

Saerom Automotive specializes in producing brake friction materials for automobiles, focusing on non-asbestos and semi-metallic friction materials as alternatives to traditional asbestos-based compounds. The industry is shifting toward non-steel and copper-free materials due to regulatory pressures (e.g., EPA's copper reduction rules) and evolving market demands. The sector is sensitive to economic fluctuations and seasonal trends, with higher sales during autumn and winter. Entry into the OE market is challenging due to high barriers, requiring strong R&D capabilities and cost competitiveness.