롯데렌탈

089860KOSPI운송장비 임대업

65.5 / 100

Reference Date: 2026-07-24

Financial Score18.0 / 40

News Sentiment17.5 / 25

Momentum20.0 / 20

Disclosure10.0 / 15

AI Analysis: PBR is significantly undervalued vs. peers but Revenue metrics are weak. Surged 44.5% over the past month, and news sentiment is positive.

Company InformationBased on 2025 Annual Report

Business Overview

Lotte Rental operates primarily in vehicle rental, used car sales, and Biz rental (including office equipment and measuring instruments). In 2024, vehicle rental accounted for 64.6% of total revenue, followed by used car sales at 26.7% and Biz rental at 8.7%.

Number of Employees

1,326people

Average Salary

77.5M KRW

Score Calculation Basis

Detailed Financial Score

PER

11.45Industry Average 11.073.0Point

Higher than industry avg (caution)

PBR

0.93Industry Average 1.505.5Point

Lower than industry avg (good)

ROE

8.38Industry Average -1.093.5Point

Well below industry avg

Debt Ratio

177.23Industry Average 127.432.0Point

Higher than industry avg (caution)

Trend 2023~20254.0 / 10 points

Revenue Growth Rate

1.0 / 3

Avg ▲3.0% (2-year basis)

Operating Profit Growth Rate

1.0 / 3

Avg ▲1.5% (2-year basis)

ROE Trend

2.0 / 4

Avg ROE 8.1% (declining, 3yr)

Detailed News Sentiment

28 totalPositive 17Neutral 10Negative 1Average Sentiment Score 69.8

Positive
키움證 “롯데렌탈, 하락장 방어주 부각… 목표가 4만5000원으로 상향...
키움증권의 롯데렌탈에 대한 매수 의견 유지와 목표 주가 상향으로 긍정적 평가를 받음.
Positive
키움증권 "롯데렌탈, 코스피 조정장 헤지 종목 부각…목표가↑"
키움증권의 투자의견 매수 유지와 코스피 조정장에서의 헤지 종목 부각으로 롯데렌탈의 긍정적 전망이 강조됨.
Positive
"롯데렌탈, 방어주 존재감 부각…11%대 영업이익률 확보"-키움
롯데렌탈의 방어주로서의 가치 상승과 목표주가 상향 조정으로 긍정적인 시장 반응을 보임.

Detailed Momentum

52-week position8.0Point

Near 52w high (100%, uptrend)

Current 39,950Won52-week high 39,95052-week low 27,300

1-month return6.0Point

1m +44.48% (strong rise)

Volume trend6.0Point

Volume surge

Detailed Disclosure

3 totalPositive 0Neutral 3Negative 0

Neutral기업설명회(IR)개최(안내공시)2026-07-06
Neutral풍문또는보도에대한해명(미확정)2026-07-01
Neutral지속가능경영보고서등관련사항(자율공시)2026-06-30