플레이디

237820KOSDAQ광고업

68.8 / 100

Reference Date: 2026-07-24

Financial Score29.5 / 40

News Sentiment21.3 / 25

Momentum8.0 / 20

Disclosure10.0 / 15

AI Analysis: the debt ratio is very low with excellent financial health but Revenue metrics are weak. Slightly down 4.9% over the past month, and news sentiment is neutral.

Company InformationBased on 2025 Annual Report

Business Overview

PlayD is a comprehensive digital advertising agency that manages all aspects of advertising, from strategy to execution, covering both performance and brand marketing. Maintaining a top 10 position in the Korean advertising market, the company is expanding its commerce business and enhancing its market influence through AI-based solutions. In 2025, it acquired Preveel to strengthen its marketing capabilities.

Number of Employees

292people

Average Salary

59.2M KRW

Score Calculation Basis

Detailed Financial Score

PER

6.19Industry Average 8.095.0Point

In line with industry avg

PBR

0.40Industry Average 0.615.5Point

Lower than industry avg (good)

ROE

6.65Industry Average 6.114.0Point

In line with industry avg

Debt Ratio

0.35Industry Average 9.318.0Point

Half of industry avg (excellent)

Trend 2023~20257.0 / 10 points

Revenue Growth Rate

1.0 / 3

Avg ▲3.9% (2-year basis)

Operating Profit Growth Rate

3.0 / 3

Avg ▲56.8% (2-year basis)

ROE Trend

3.0 / 4

Avg ROE 5.1% (improving, 3yr)

Detailed News Sentiment

2 totalPositive 2Neutral 0Negative 0Average Sentiment Score 85

Positive
AI 마케팅부터 검색 GEO까지…SOOP '플레이디', 사업 넓힌다
SOOP의 플레이디가 AI 기반 서비스 확장으로 사업 다각화를 추진하며 긍정적인 시장 반응을 기대.
Positive
플레이디, AI 기반 마케팅 사업 강화
플레이디가 AI 기반 마케팅 플랫폼 확장으로 혁신적인 기술 투자를 통해 성장 가능성을 높였다.

Detailed Momentum

52-week position1.0Point

Near 52w low (1%, downtrend)

Current 2,835Won52-week high 5,36052-week low 2,790

1-month return2.0Point

1m -4.87% (slight drop)

Volume trend5.0Point

Volume flat

Detailed Disclosure

0 totalPositive 0Neutral 0Negative 0