플레이디

237820KOSDAQ광고업

59.5 / 100

Reference Date: 2026-04-13

Financial Score26.0 / 40

News Sentiment12.5 / 25

Momentum11.0 / 20

Disclosure10.0 / 15

AI Analysis: the debt ratio is very low with excellent financial health but Revenue metrics are weak. Rose 11.8% over the past month, and news sentiment is neutral.

Company InformationBased on 2025 Annual Report

Business Overview

PlayD is a comprehensive digital advertising agency that manages all aspects of advertising, from strategy to execution, covering both performance and brand marketing. Maintaining a top 10 position in the Korean advertising market, the company is expanding its commerce business and enhancing its market influence through AI-based solutions. In 2025, it acquired Preveel to strengthen its marketing capabilities.

Number of Employees

292people

Average Salary

59.2M KRW

Score Calculation Basis

Detailed Financial Score

PER

10.22Industry Average 9.663.0Point

Higher than industry avg (caution)

PBR

0.66Industry Average 0.814.0Point

In line with industry avg

ROE

6.65Industry Average 6.284.0Point

In line with industry avg

Debt Ratio

0.35Industry Average 8.758.0Point

Half of industry avg (excellent)

Trend 2023~20257.0 / 10 points

Revenue Growth Rate

1.0 / 3

Avg ▲3.9% (2-year basis)

Operating Profit Growth Rate

3.0 / 3

Avg ▲56.8% (2-year basis)

ROE Trend

3.0 / 4

Avg ROE 5.1% (improving, 3yr)

Detailed News Sentiment

3 totalPositive 0Neutral 2Negative 0Average Sentiment Score 50

Neutral
아프리카 벗어난 SOOP, 부족한 리브랜딩 '숙제'는 어떻게
아프리카TV가 SOOP으로 리브랜딩한 지 1년이 지났지만, 여전히 별풍선 등 플랫폼 사업에 매출을 의존하고 있으며 수익성 정체와 마케팅 비용 증가로 아쉬운 성적표를 받았습니다.
Neutral
최영우號 SOOP 1년…체질 개선했지만 MAU 1위 탈환은 '숙제'
최영우 SOOP 대표가 취임 1주년을 맞아 외형 성장과 콘텐츠 다변화를 이끌었으나, 플랫폼 매출 하락과 경쟁사 대비 낮은 MAU 등 해결 과제가 남아있습니다.

Detailed Momentum

52-week position5.0Point

52w mid range (43%)

Current 4,680Won52-week high 5,68052-week low 3,900

1-month return5.0Point

1m +11.83% (rising)

Volume trend1.0Point

Volume dry-up

Detailed Disclosure

5 totalPositive 0Neutral 5Negative 0

Neutral정기주주총회결과2026-03-27
Neutral기업가치제고계획(자율공시)2026-03-27
Neutral대표이사변경2026-03-27
Neutral사업보고서 (2025.12)2026-03-19
Neutral감사보고서제출2026-03-16