플레이디

237820KOSDAQ광고업

54.4 / 100

Reference Date: 2026-06-10

Financial Score29.5 / 40

News Sentiment11.9 / 25

Momentum3.0 / 20

Disclosure10.0 / 15

AI Analysis: the debt ratio is very low with excellent financial health but Revenue metrics are weak. Plunged 30.4% over the past month, and news sentiment is neutral.

Company InformationBased on 2025 Annual Report

Business Overview

PlayD is a comprehensive digital advertising agency that manages all aspects of advertising, from strategy to execution, covering both performance and brand marketing. Maintaining a top 10 position in the Korean advertising market, the company is expanding its commerce business and enhancing its market influence through AI-based solutions. In 2025, it acquired Preveel to strengthen its marketing capabilities.

Number of Employees

292people

Average Salary

59.2M KRW

Score Calculation Basis

Detailed Financial Score

PER

6.74Industry Average 8.935.0Point

In line with industry avg

PBR

0.43Industry Average 0.685.5Point

Lower than industry avg (good)

ROE

6.65Industry Average 6.114.0Point

In line with industry avg

Debt Ratio

0.35Industry Average 9.318.0Point

Half of industry avg (excellent)

Trend 2023~20257.0 / 10 points

Revenue Growth Rate

1.0 / 3

Avg ▲3.9% (2-year basis)

Operating Profit Growth Rate

3.0 / 3

Avg ▲56.8% (2-year basis)

ROE Trend

3.0 / 4

Avg ROE 5.1% (improving, 3yr)

Detailed News Sentiment

2 totalPositive 0Neutral 0Negative 2Average Sentiment Score 47.5

Negative
KT, '역기저'에 1분기 영업익 30% 급감…"올해 조정 영업익 1...
KT의 1분기 영업익이 분양 기저 하락과 비용 증가로 인해 30% 감소하여 부정적 영향을 받고 있다.
Negative
KT 1분기 영업익 4827억…전년 동기 대비 30% 감소 [종합]
KT의 1분기 영업이익 감소로 인해 플레이디의 주가에 부정적 영향 예상.

Detailed Momentum

52-week position1.0Point

Near 52w low (0%, downtrend)

Current 3,085Won52-week high 5,36052-week low 3,085

1-month return0.0Point

1m -30.44% (strong drop)

Volume trend2.0Point

Volume decreasing

Detailed Disclosure

3 totalPositive 0Neutral 3Negative 0

Neutral주식등의대량보유상황보고서(일반)2026-06-09
Neutral임원ㆍ주요주주특정증권등소유상황보고서2026-06-09
Neutral분기보고서 (2026.03)2026-05-15