에이유브랜즈

Business Overview

AU Brands is a fashion company established in 2022 through a spin-off from its parent company, having introduced the 'Rockfish' brand in Korea since 2010 via a partnership with ZENNAR LTD in the UK. After rebranding to 'Rockfish Weatherwear' in 2020 and diversifying its product range, the company expanded both online and offline channels. In 2023, it acquired 100% of ZENNAR LTD, securing global trademark rights and expanding into Asian markets like Japan. Key products include rain boots, winter boots, and sneakers, with a hybrid online-offline distribution strategy driving growth.